It’s human nature to care about what others around us are doing, whether we admit it or not. This is particularly true for paid search and AdWords. […]
It’s human nature to care about what others around us are doing, whether we admit it or not. This is particularly true for paid search and AdWords. […]
Having a perfectly structured campaign, amazing offerings, a massive budget and a genius bidding strategy could be useless if you have rubbish copy. A somewhat dramatic statement […]
What is Google Remarketing, and how can it help enhance your web presence and increase your conversions online? If you’re not already taking advantage of this […]
Negative keywords are a core component of a successful PPC campaign. By including the right negative keywords to better target your audience, you will generate more qualified traffic, increase your Click […]
The Geographic Performance Report allows you to look at your campaign’s performance in different geographic regions. You can access it in the Google AdWords interface under the Dimensions tab. […]
If you have a location-based business, or a business with multiple area branches, you’ll know how crucial location targeting is for the success of your Pay Per […]
Google’s latest exciting AdWords feature to reach the beta testing stage is Dynamic Search Ads, which allows you to target relevant searches with dynamic ads generated directly from your site. How Does It Work? […]
Thinking about taking the Google Adwords Fundamentals Exam? After passing the first stage to becoming Google AdWords Qualified, I have compiled some tips about the exam which […]
Exciting news! YouTube is set to launch soon a beta trial of Google AdWords for Video. This tool will simplify running online video ad campaigns, by allowing advertisers to […]
To compliment the recently released feature ‘Top vs. Side’ reporting, ‘Top of the Page Bid’ is now available to all AdWords advertisers. The new feature aims to provide […]
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