Social Media Advertising
Our proven strategies help customers find your business
Compelling Social Media Advertising.
Reach targeted audiences on the social media platforms they’re most engaged in.
What are social media ads?
Social media advertising is a effective means of displaying your brand and service to a targeted audience without the user needing to search for your business. This means, for example, you could display ads for a coffee shop to users who drink coffee. This is different to search engine marketing because the user does not need to search coffee-related keywords to be shown the advertisement for the cafe.
Which social media platforms can you reach?
E-Web Marketing has specialists who have worked across all major platforms. This includes Facebook, LinkedIn, Instagram, TikTok and Pinterest. We will discuss your business goals and develop a strategy that harnesses the unique properties of each of these platforms to best suit your budget and desired outcome.
Which social media channel is the best for my product or service?
This depends on what product or service you are offering. The best social media channel will be frequented by the type of person you are trying to target with your advertising. For example, recruitment and business-to-business advertising is suited to a platform like LinkedIn, whereas consumer fashion for young adults may be better served on Instagram.

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Facebook
As the most widely-used social media platform, Facebook boasts the most comprehensive targeting and advertising tools for discerning marketers.
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Instagram
Use creative photos and videos in a simple interface to target a highly engaged audience, while still using Facebook’s targeting tools.
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LinkedIn
This is the B2B marketer’s secret weapon to target niche audiences, based on business data, such as job titles and various industry verticals.
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Twitter
Join the conversation in a highly engaged, real-time environment. Target keywords and followers using a variety of mobile ad formats.
Powerful audience targeting
Reach your target market based on demographics, interests, behaviours, website activities, lookalikes, customer lists, job titles, industries and more.
Optimised for mobile
Effectively target your audience by focusing on where they spend the most time – their mobile phones. Use social media ads that are optimised for a mobile experience.
Split-testing to find what works
Optimise your marketing dollars and find out what works best by testing every aspect of your campaign – from your ad creative to your audiences.








