Google Expands TV Ads to Hallmark Channel

Google has announced a deal with Hallmark that will see Hallmark Channel and Hallmark Movie Channel added to the now quite expansive selection of networks available for the Google TV Ads program. Using online tools for targetting, deliverin and measuring ads, the program now offers advertisers access to advertising time on six networks from NBC Universal, as well as Bloomberg Television and 96 networks through DISH Network.