The Ad Preview Tool from Google allows advertisers to view their Adwords PPC campaign ads, without affecting the Click Through Rate (CTR) and Quality Score (QS). Many advertisers […]
The Ad Preview Tool from Google allows advertisers to view their Adwords PPC campaign ads, without affecting the Click Through Rate (CTR) and Quality Score (QS). Many advertisers […]
Google has released a beta version of a new feature within AdWords. Call Metrics is designed with the aim of allowing those advertisers running PPC with Google […]
A word of warning to those trying to run their PPC campaigns: this month Google AdWords has been experiencing another Quality Score bug. This is reminiscent of […]
I have been asked the same question by a number of my clients; I do find it difficult explaining this at times without sending through a mathematical […]
Google has launched the beta version of Remarketing to Adwords advertisers. This will allow businesses to reach the right audience more often and hence help businesses achieve […]
With the launch of Instant, Google have undoubtedly changed the search experience and the way users interact with the search queries. So what happens if you’re bidding […]
It is going to be a while before any conclusive stats are generated regarding the effect Google Instant is going to have on PPC and SEM in […]
When running an Adwords campaign ongoing testing is an essential process to continuously improve performance. In the past A / B testing has only been possible by […]
For a long time advertisers have struggled with the great amount, but potentially low quality traffic associated with ‘Broad Match’ keywords. With the introduction of the ‘Broad […]
Google announced last week they have re-named and created a new “umbrella name” for the previously known AdWords Pay Per Click (PPC) Advertising stream, the Content Network, […]
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