25th March 2010 was one of the most important dates in the history of Google AdWords. Aitan Weinberg, then the Senior Product Manager at Google, announced the […]
25th March 2010 was one of the most important dates in the history of Google AdWords. Aitan Weinberg, then the Senior Product Manager at Google, announced the […]
Way back in February this year, Google announced that AdWords was trialing enhanced paid site links. Ads with site links have been shown to have around a […]
Do you target a large number of location-based keywords in your PPC campaign? If so, recent changes to geo-targeting options in the US may be right up […]
Google has been revamping the AdWords interface over the past several months, with the result that now all Display buying options are accessible from a single place. […]
Last year the world’s biggest ad network and most popular video community joined forces to combine the powers of online advertising and rich media engagement in Google AdWords […]
What is Google Remarketing, and how can it help enhance your web presence and increase your conversions online? If you’re not already taking advantage of this […]
Paid search engine ads drive not only online sales, but in-store sales as well, according to a recent study by marketing analytics platform RevTrax. Summary The study covered millions of transactions conducted […]
As you may know, mobile search is growing, and it is growing fast. Mobile searches have quadrupled since 2010. Moreover, 50% of mobile searches lead to purchase, […]
Negative keywords are a core component of a successful PPC campaign. By including the right negative keywords to better target your audience, you will generate more qualified traffic, increase your Click […]
The Geographic Performance Report allows you to look at your campaign’s performance in different geographic regions. You can access it in the Google AdWords interface under the Dimensions tab. […]
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