It’s 4am, you get back home alone and switch on your computer. You have an itch and you need to scratch it. So, even though you shouldn’t, […]
It’s 4am, you get back home alone and switch on your computer. You have an itch and you need to scratch it. So, even though you shouldn’t, […]
Conversion Rate Optimisation – you change the colour of a button, reword a phrase and jiggle around a few elements on your website. That can’t possibly work, […]
You’re a trustworthy person with a well-intentioned, value-adding business that does nothing but promote the wellbeing of the planet and humanity everywhere. You’re an all-round good human […]
With the sheer amount of information that bombards their eyes, the average web surfer has become expert at scanning and triaging out what they should and should not […]
A website is a brochure in one hand and a salesperson in the other. It has to walk the balance between being informative and somehow also be […]
One of the challenges that I (and any SEM consultant, for that matter) face on a daily basis is getting my clients to track lead sources and […]
OK, so you’ve written up that great piece of web copy, it’s burning a hole in your screen and you got a heavy finger that’s gravitating towards […]
This is the final in my series on writing conversion-friendly sales copy. In my previous articles, I have covered the steps required to write top notch homepage, […]
Continuing on from last week’s article about writing quality homepage content, in this post I will present some general tips and a simple 3 step process for writing […]
One of the critically overlooked factors when it comes to web design is the CONTENT of your site. Your SEO consultancy will hammer you over the head […]
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