Half the money I spend on advertising is wasted; the trouble is I don’t know which half. — Attributed to John Wanamaker (But was it actually him?!) Attribution […]
Half the money I spend on advertising is wasted; the trouble is I don’t know which half. — Attributed to John Wanamaker (But was it actually him?!) Attribution […]
Since Google made all Google searches secure on September 23, 2013, “not provided” results in Google Analytics makes up a significant average of 80.14% keyword data. This […]
Every website will soon need to update their classic Google Analytics to Google’s Universal Analytics. The new tracking properties, which were released as a trial in October […]
After looking at the interesting “The Browser You Loved to Hate” campaign by Microsoft featuring the “You Grew Up, So Did We” slogan, I decided to install […]
Conversions are complicated creatures. They come from a wide variety of sources and no two are exactly the same. Understanding the thought process behind a conversion can […]
Bounce Rate is one of the most important metrics in Google Analytics. It’s a measure of how many people leave your site wanting nothing to do with […]
If I told you that your best converting keyword was going to tank next week, would you believe me? Probably not – but what if Google told […]
Google AdWords and Analytics are two of the most widely used Google products, with many businesses utilising both platforms to help them run and understand the results […]
Trying to find actionable data in Google Analytics can be quite daunting. By default we’re shown the absolute extremes in performance. The top performing keywords/pages/sources first, and […]
I have to start off this post by making an admission. I’m a sports tragic, I spend far too much time and money in following professional sports […]
Recent Comments