As new technologies are embraced, often the older stalwarts of the industry are resistant to change. This has been seen in the advertising industry, where ad agencies […]
As new technologies are embraced, often the older stalwarts of the industry are resistant to change. This has been seen in the advertising industry, where ad agencies […]
“My discomfort with marketing myself is holding me back from advancing in my career or building my business”. Larina Kase, New York Times Bestselling author of the […]
Imagine you were an Internet user in a country that does not use the Roman Character set to compose words in your language, such as China. How […]
In the past there have been a few reoccurring myths circulating around about Google Analytics, some of them very farfetched and some almost believable. With the knowledge […]
Every business should look at the alternatives available to them in order to continually build hype and excitement about their brand. Let’s face it, with so many brands […]
One of the great ironies of the whole Web 2.0 “social” connection fad is that although we are supposed to be connecting with one another on a […]
Microsoft is eager to get folks in the US to download the latest Internet Explorer 8 and are working hard at promoting awareness of the new browser. […]
How do you market a search engine? This is one of the most difficult conundrums facing those who are trying to gain their share of the search […]
In most families, mums are the decision makers for family purchases. In order to keep up with their children, mums are going online and are now among […]
There is a old saying that goes something like “you can’t manage what you can’t measure”*, which has been used in business for a long time. It […]
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