SEO Services Sydney, Award-Winning SEO Agency, Local SEO, E-Commerce SEO, Google My Business & Maps SEO

Search Engine Optimisation

Our proven strategies help customers find your business

Make yourself visible

Grow your business organically with our mature, holistic and white-hat SEO strategies.

What is Search Engine Optimisation?

Search Engine Optimisation (SEO) is the process of optimising a website to rank highly in organic search engine queries so as to allow the business to obtain valuable leads or eCommerce conversions from relevant search traffic.

How long does it take to improve rankings?

The length of time it takes to see results depends on a number of factors. For some of our clients they will begin to see results very quickly especially if there is some technical limitation on their website that is holding them back and can be resolved easily. For others, it may take some time to see results, depending on their niche, competitors, how Google interprets keywords and intent in their niche, the budget we have to work with, and so on.
In a formal video from Google, they indicate it can take between 4-12 months for SEO to see results. For an average client of ours, you will begin to see results within 2-3 months of SEO, and these results will be maximised through the lifetime of the campaign.

How many keywords do you optimise for?

As many as you need! Some of our biggest clients only need 6 keywords optimised for while some of our smaller ones need hundreds or thousands. The exact number of keywords that you need to target is not really meaningful, because keywords come at various difficulty and competition levels — so we don’t put a cap on the number of keywords we target.

However, generally speaking if you need to target more keywords that are more difficult then it will take more budget to do so.

The 4 Areas of our SEO Strategy

Proven methodology to increase your organic traffic

SEO budgets with E-Web Marketing are flexible and give our clients access to an entire team of digital experts, each specialising in different areas. As the SEO campaign progresses, different skill sets become more important and relevant depending on the current needs of our clients. The four areas below are the “phases” of SEO that each of our clients goes through during the lifetime of their campaign.

Technical SEO

Technical on-page SEO (we sometimes call this “accessibility” broadly speaking) is primarily concerned with making sure that your site is efficiently crawled, indexed and ranked by search engines. This is a key area to be done properly as no amount of other SEO efforts matter if the technical side of the website is not properly taken care of.
Website Content Targetting

Also called “site architecture”, this phase is the process of deeply understanding the keywords that your customers use to search for products, services and info relevant to your niche. We then map that into a site architecture optimised for your target market.
Content Marketing

Content Marketing is the process of creating free, helpful content for your target audience to consume. This content can be anything from informative, entertaining, or inspiring and the goal is to drive more brand awareness and lead users down the funnel towards conversion.
Outreach

Inbound linking is an important part of Google’s organic algorithm. E-Web Marketing has a white-hat approach which means our outreach is done so it conforms to Google’s Webmaster Guidelines — meaning a dramatically lower risk of a website ever being penalised by Google while it’s on our watch.

Our SEO workflow

We've been perfecting the art of SEO for over 20 years and follow this tried and tested method.

1

Goals
2

KPI's
3

Strategy
4

Execution
5

Analysis

Identifying SEO Campaign Goals

For any successful marketing campaign it’s important to begin with the end in mind. What kind of growth are we trying to achieve? How much budget do we have to reach this growth? What business outcomes do we have in mind for the SEO campaign? We will work with you to set organic growth goals for your business by considering your growth targets, the wider environment you operate in, how strong your competitors are and other factors.

SEO Key Performance Indicators (KPI's)

Once goals are set we like to talk about how we can measure the growth using solid KPIs. We will then optimise against those KPIs and report on them in our monthly reporting process. KPIs for SEO can be things like organic visits to the site, organically driven engagement metrics (like time on site, number of pages visited), and organically driven conversions (leads or sales).

Developing your custom SEO strategy

Based on the goals and KPIs E-Web will come up with a unique and tailored SEO strategy for your business, revolving around our four major areas discussed above (Technical on-page SEO, Content Targeting, Content Marketing and Outreach) — this strategy is a practical plan to get you where you need to go, and it is made after analysing your niche and competitors. Our strategies are informed by a deep understanding of your niche, keyword intent, competitor strength, and other factors.

Executing SEO tactics and optimisations

We then execute the strategy we’ve come up with, most of the execution work we can do ourselves but certain areas (such as Content Targeting or Content Marketing) often involve some buy-in or engagement from your business.

SEO performance review & analysis

Even though we are confident in our SEO workflow, it’s always important to analyse the effects of SEO work done to ensure that the SEO program is bringing you the results that you want. Analysis of past work done allows us to take valuable feedback both from how Google is ranking your website and from you about the kinds of leads you’re getting as a result