Paid Search Management
Our proven strategies help customers find & click on your business
All eyes on your brand.
Paid Search Management, also referred to as Pay-Per-Click (PPC) clicks are a scalable, targeted and measurable alternative. Our team strives to build your campaign objectives based upon your desired outcome.
What is Paid Search Management?
Google search ads are those which display on the search engine when a potential customer searches terms related to your product or service.
What search engines can I advertise on?
We focus most of our advertising on Google and Bing. They offer the highest search volumes and the best potential conversion for most businesses.
What are the advantages of paid search advertising?
The main advantage is your ads will be active as soon as you activate the campaign. This will mean you instantly increase your ranking and website traffic. Further options include accurate demographic and geographic targeting options.
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Remarketing
Gone are the days of gleaning a direct response from a first-time visitor to your website! Recent online buying trends suggest that a prospect may now visit your website up to five times before committing to buy or enquire. Remarketing allows you to keep your brand in front of a prospect who has previously visited your website.
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Google Analytics
Google Analytics (GA) is your one-stop platform which consolidates all your traffic sources into a single, digestible view of data. Google AdWords can be integrated with GA, along with other powerful Google applications, such as Google Merchant Centre (integral to your Shopping campaigns.)
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Google Shopping
A picture says a thousand words and a Google Shopping campaign includes an eye-catching thumbnail image, short description and price for the product. (It is a prerequisite that purchases can be made directly from your website to be eligible.)
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Google Display Network
The Google Display network (GDN) positions your Ads on other websites which are considered to be within the context of the searcher’s original intent. The targeting options are many (including keywords and placements) and the GDN displays Ads when your prospect is in a relaxed browsing mode. Ads on Youtube can be served via the GDN.
Rank quickly
Rank on your choice of keywords. With many options like accurate geo-targeting, and quick change ad copy for seasonal promotions.
Name your daily budget
Click prices vary widely by industry and we’ll help set a realistic budget for yours
Transparency
Pay Google or Bing directly for your clicks for full accountability and transparency of your ad spend.
E-Web Marketing - Full Service Digital Agency
We have two decades of experience and we’ve helped 3000 national and global businesses to expand online in a cost-effective way.
How can we help you build a bigger audience and boost profits?
