Express CRO Tip Series #2 – Reduce eCommerce Cart Abandoment
Dear Website owners,
If you have not viewed my Introduction to Conversion Rate Optimisation from last week, I recommend you watch it first before jumping into this one. You can view it here.
One of the biggest issues e-commerce websites have is customers abandoning their shopping cart before they put through their payment details. While there are many factors that contribute to this, I have collected by top 10 pointers that will help reduce your cart abandonment dramatically. This presentation covers:
- Why customers leave without making a purchase
- How to strategically position prices
- The story of the button that made $300 million dollars
- What is the maximum number of pages your checkout process can consist of
- Why your customer want protection
- How to measure and analyse for continuous growth
To find out how, watch this 15 minute presentation below:
Tools mentioned in presentation and helpful links:
- Google Analytics – your essential must have web analytics tol
- Crazy Egg – simple, low cost heat maps
- Verisign – a logo that customers trust
- Google Remarketing – more information regarding Google Remarketing
- Cheat sheet summary- download here
To your success,
Amy Cheng
Head of Conversion Rate Optimisation and Design at E-Web Marketing